CHILDREN’S MUSEUM OF THE ARTS
The rebrand focuses on the learning process and the search of a personal voice through experimentation.
The same way as a child's mind is flexible and easily molded while undergoing a learning process, the graphic identity was conceived to be changeable.
The logo works as an empty vessel for each person to intervene and make their own. The stationary including business cards and museum member cards can be personalized as well as all other brand assets.